Why Digital Delivery is a disservice to you.

Something interesting has happened to the photography industry in the last 10 years and it strikes me as a complete disservice to Moms, Parents and all clients alike.

Digital delivery is half finished work and most of you are paying for it.


I'll be the first one to agree that technology and digital formats are a true accomplishment in the history of mankind. No one enjoys, appreciates or is mesmerized by technology more than me. 

But when it comes to photography, it has actually turned into hinderance of epic proportions. 

We are now brainwashed to think that "Artwork" is a CD. Or a USB flash drive. Or a download. Or a post on Facebook that almost got 100 likes. Where is the true display of the "Art"? The Art that is your family. The Art that captured a moment. The Art that will be gazed upon and makes you smile on a daily basis when you walk by it in your home.  Sure, some clients take the time and get some small prints made. A 5x7 or an occasional 8x10. But what about wall art? I'm talking heirloom quality gallery sized artwork of your actual family. Your kids. Your extended family. When the flat screen HD TV on your wall measures 60" and comes with a $2,000+ annual cable bill and you are displaying 5"x7" generic quality prints from Walmart for $.59 of your children, doesn't that strike you as something is amiss? 

Digital delivery of your family's photographs for most clients has turned into the ultimate DIY project. And it's a project that rarely gets finished. Or rarely gets finished to the quality and craftsmanship that it truly deserves. It is no different than hiring a cheap landscape company to landscape your home and they show up, drop all the materials, flowers and rocks in a pile in your driveway and wish you good luck. It is like hiring a travel agent and they email you a list of cities and hotels you may like and wish you good luck. And for many photographers & their clients, they are handing you digital images and also wishing you good luck. Where is the finished product? Where is the customer service?  For many clients, you will certainly need luck with your printing as I see images daily on Facebook that were done by so called  "professional" photographers that are not color corrected, sharpened, out of focus, poorly composed and in some cases low resolution files that would not print well if you sent it to the best photo lab in the country. For many, the term "professional" seems to apply only because you are paying them and not because of the quality you are receiving. 

You don't have to know what any of those fancy photographer editing terms mean. Just look at the photos. Look at the products. If a photographer isn't offering print services or showing you their work in print maybe it's because their quality isn't worthy of printing. And if they are not printing their own work on a regular basis with a professional lab or offering that service how can they possibly know if your DIY prints will come out to an acceptable quality level in the first place? 

If you are a photography client and your "digitals" are still sitting on your computer or on a CD in your desk drawer, you know exactly what I am talking about.

All Steven Serge Portraits are inspected and hand delivered to ensure Gallery quality work. Work that will last for decades and be passed onto your children. From and 8"x10" to our 30"x40", all products are made by the best labs in the country accessible to professionals only.

Every Steven Serge Session comes with a follow up proofing session to assist you in making these decisions. Call me. Let's make some Art.

-Steve 570-815-6880