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your iPhone is destroying your heritage...and you don't even know it.

Today's "Modern Family" will be known as the generation of "No Heritage". It's true and it's literally of epic proportions. 

I, like most of you, am a tech geek. I love technology, convenience and everything our modern world has to offer including our mobile phones and all the fancy things they do. Yes, they take some pretty darn nice photos too. As a professional photographer, I still feel the phones are lacking in certain departments (action photos, lower light situations, true depth of field quality) but they do a great job for what they were intended to do: grab quick spontaneous photos at the spur of the moment. 

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There's just one problem with this: We have been brainwashed into thinking that our phones with marginally good photos are our legacy and heritage. Guess what? IT'S NOT. The immediate satisfaction of that slightly blurry, ill composed photo of your children at the beach has singlehandedly replaced the legacy Family Portrait in your home. Like a drug, those small doses of instant image pleasure & satisfaction for social media has caused parents to ignore and completely forget the concept of family wall art - and I'm not talking about a digital file taken by a "professional photographer" either - a true living breathing FAMILY PORTRAIT that you can touch, see and smell - printed by a professional lab, professionally framed and even professionally sized for your home or wall space that brings an immediate smile to your face every day you see it. Even our "professional" (I use this term loosely) photography world has assisted in brainwashing you by handing you digital files like discounted shoes from 2 seasons ago. The digital file and immediate satisfaction of seeing images on a screen is a dis-service to families of epic proportions. It psychologically prevents the end product from being made which is a SHOWCASED PRINT and proud display of a FAMILY PORTRAIT (lifestyle or traditional) in ones home.  It's no different than an architect drawing your kitchen remodel and dropping off all the materials in your front yard. You know what it "could" look like. But so few follow through on the execution. Is our industry "professional" if we are knowingly setting our clients up for failure and not seeing our artwork of your family through the whole process to complete product?

Look at your photo app on your phone right now. How many photos are in there? Mine currently has over 2,000. How many photos are print worthy? How many did you actually print in the last year? And meanwhile, your children are growing in the blink of an eye with a $1000 4k 60" television on the wall but not an appropriately sized photo of them hung anywhere in the home. Did you know there have been studies that displaying large photos of your children increases their self-esteem and confidence as they grow? I have yet to see a brand of television that does the same. 

Custom photography and portrait services are a luxury in life but it is not reserved for the rich, wealthy or those of royalty. It is a service and product for those who VALUE it.  I see people every day who will pay $800 a month for a high end SUV lease (lease is a fancy term for renting by the way) but balk at the concept of investing half of that single month's rental payment into a portrait that will be cherished for DECADES. Let that sink in - half the amount of a months rent for something that captures your family for DECADES. Not only cherished, but argued over by siblings when it is time to hand down to children of the family - that scenario is very real and it will happen to you and myself alike - when we are old, placed into a nursing home or dead, our children (provided they even understand what heritage and legacy means) will want your heritage portraits. But if these portraits don't exist and those immediately satisfying iPhone photos get deleted, or the phone breaks, or your iCloud gets compromised, guess what - no more marginally good heritage let alone heritage and legacy done by a professional.  

Just a message to parents and budding families: Hire a professional. Make Artwork with your family. BIG & GORGEOUS artwork you will enjoy every day. The kind of artwork that makes houseguests and relatives jealous. In 20 years it will be priceless, without regret and you can thank me then.

-Steve             

Are you the client on the left or the client on the right? In-home artwork design by www.StevenSergePhotography.com

Are you the client on the left or the client on the right? In-home artwork design by www.StevenSergePhotography.com

Why Digital Delivery is a disservice to you.

Something interesting has happened to the photography industry in the last 10 years and it strikes me as a complete disservice to Moms, Parents and all clients alike.

Digital delivery is half finished work and most of you are paying for it.

 

I'll be the first one to agree that technology and digital formats are a true accomplishment in the history of mankind. No one enjoys, appreciates or is mesmerized by technology more than me. 

But when it comes to photography, it has actually turned into hinderance of epic proportions. 

We are now brainwashed to think that "Artwork" is a CD. Or a USB flash drive. Or a download. Or a post on Facebook that almost got 100 likes. Where is the true display of the "Art"? The Art that is your family. The Art that captured a moment. The Art that will be gazed upon and makes you smile on a daily basis when you walk by it in your home.  Sure, some clients take the time and get some small prints made. A 5x7 or an occasional 8x10. But what about wall art? I'm talking heirloom quality gallery sized artwork of your actual family. Your kids. Your extended family. When the flat screen HD TV on your wall measures 60" and comes with a $2,000+ annual cable bill and you are displaying 5"x7" generic quality prints from Walmart for $.59 of your children, doesn't that strike you as something is amiss? 

Digital delivery of your family's photographs for most clients has turned into the ultimate DIY project. And it's a project that rarely gets finished. Or rarely gets finished to the quality and craftsmanship that it truly deserves. It is no different than hiring a cheap landscape company to landscape your home and they show up, drop all the materials, flowers and rocks in a pile in your driveway and wish you good luck. It is like hiring a travel agent and they email you a list of cities and hotels you may like and wish you good luck. And for many photographers & their clients, they are handing you digital images and also wishing you good luck. Where is the finished product? Where is the customer service?  For many clients, you will certainly need luck with your printing as I see images daily on Facebook that were done by so called  "professional" photographers that are not color corrected, sharpened, out of focus, poorly composed and in some cases low resolution files that would not print well if you sent it to the best photo lab in the country. For many, the term "professional" seems to apply only because you are paying them and not because of the quality you are receiving. 

You don't have to know what any of those fancy photographer editing terms mean. Just look at the photos. Look at the products. If a photographer isn't offering print services or showing you their work in print maybe it's because their quality isn't worthy of printing. And if they are not printing their own work on a regular basis with a professional lab or offering that service how can they possibly know if your DIY prints will come out to an acceptable quality level in the first place? 

If you are a photography client and your "digitals" are still sitting on your computer or on a CD in your desk drawer, you know exactly what I am talking about.

All Steven Serge Portraits are inspected and hand delivered to ensure Gallery quality work. Work that will last for decades and be passed onto your children. From and 8"x10" to our 30"x40", all products are made by the best labs in the country accessible to professionals only.

Every Steven Serge Session comes with a follow up proofing session to assist you in making these decisions. Call me. Let's make some Art.

-Steve 570-815-6880